Do you have a Marketing Plan for your Sellers or do you do listing appointments "on the fly?" Marketing Plans can be very successful and sellers will be impressed when they see all that you can do for them.

Here's a sample Marketing Plan:

1. Submit your home listing for exposure to over 1700 active agents in the SCAOR Multiple Listing Service system.

2. Offer weekly tour schedule to be examined by [50] agents working with motivated buyers;

3. Promote your home in at least 3 company-sponsored local magazine and newspaper advertisements, with combined circulations of 1,200,000 readers.

4. Create custom publicity flyers about your home;

5. Create a custom "listing book" to be placed in your home for buyers to reference home features, lot, utility, tax information, neighborhood benefits, schools, shopping, medical, and other buyer benefits;

6. Maximize showing exposure through professional signage;

7. Enhance convenience of buyer viewing by placing home on a lockbox;

8. Promote your home through Open Houses and Broker Open Houses;

9. Educate yourself and potential buyers on the numerous methods of financing the purchase of your home;

10. Send a personalized letter to residents in your neighborhood promoting the features and lifestyle benefits of your home;

11. Keep yourself educated and up-to-date on listing and selling market conditions in your area;

12. Update yourself on all activity regarding your home including agent showings, open house attendance, agent tours, sign inquiries, etc.

13. Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest;

14. Represent yourself in contract negotiations with buyers to help generate the highest selling price for the home;

15. Coordinate home inspections, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.

Remember - don't promise something you don't intend to do!

Hope this helps. See you next week.

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