You've gotten a great new listing and it's time to plan your marketing program. Usually one of the first steps is to prepare a really nice Property Description flyer. In order to maximize the effectiveness of the flyer, where should you distribute it?

1. Send to your spheres of influence.
2. Deliver or email to the surrounding real estate offices.
3. Identify 25 top agents in your area. Send a copy of the flyer to them in an envelope addressed to the agent.
4. Place on bulletin boards at grocery stores, car washes, or restaurants.
5. If your company has more than one office, send or deliver the flyer to the agents in the other offices of your company.
6. Send to agents outside your area and agree to pay a referral fee if they send you a buyer for your new listing.
7. Send a copy to the neighbors (be sure to put the proper disclosures on the flyer).
8. Distribute at your Open Houses.
9. Remember the article on "Profiling the Buyer" (non-discriminatory) (Who will buy this house?) Send a copy to everyone who fits the profile of the potential buyer.
10. Ask your Rental Department if you can put a copy in their rental packets.

Hope some of these tips will change your new listing to a SOLD listing!

See you next week.

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