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Ronnie REALTOR®

Where Have All The Buyers Gone?

House Buyers

I'm hearing a lot of agents say the buyers have gone, and they have no one to work with.

We can either go find another job, or we can be proactive and do what professional REALTORS® do.

Some helpful hints:

  1. Offer to take as much phone duty as you can.

  2. Offer to sit Open Houses every Saturday (more to come on Open Houses).

  3. Call at least 10 people you know every day and ask them if they know of anyone who might be interested in buying or selling.

  4. Research a community that has had good turn over and begin a Farming campaign.

  5. Call the Chamber of Commerce and obtain the list of people who have inquired about accommodations at the beach; send them a letter "Why rent when you can own" and talk about all the good reasons to buy in Sussex County.

  6. Send letters or postcards to out-of-town REALTORS® telling them you'll pay a referral fee if they send clients to you who might be interested in buying or selling in Sussex County.

  7. Place a personal promotion ad in the paper so people will begin to know who you are.

  8. Place an ad in an out-of-town paper, especially in those areas where the taxes are high, and tell them to call you about the low taxes in Delaware.

  9. Go through your database and make contact with people who have sent you referrals in the past.

  10. Call everyone you've sold a house to in the past year and ask them if they know of anyone else who might be thinking of buying a home.

  11. Hold a Home Buyer's seminar.

  12. Hold a seminar on "Staging Your House For Sale".

  13. Call your favorite mortgage person and ask him/her if they know of anyone who might be thinking of selling a house.

  14. Contact a new homes project manager and establish a relationship so that s/he can send referrals to you.

  15. Work the "expireds" and the "withdrawns" in the MLS.

So what's it going to be: moan and groan or work and make sales? The choice is yours!

That's it for now. See you next week.

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Last Modified 18 July 2008.