It's almost time to start thinking about your Business Plan for 2010. I'll be writing more about that in November. Now, however, is a good time to start gathering ideas for your 2010 Plan.

Let's take a look at some personal promotion ideas.

Technology is wonderful, but the personal touch will mean more. Consider sending some meaningful information to your data base, but let's get creative. Ladies, why not order some "pretty-colored" envelopes - canary yellow, robin's egg blue, or a happy pink; men, you can order colors that appeal to you, perhaps steel gray or army green. Run the envelopes through a printer and imprint your picture in the corner in the return address area. For the return address, use italics for your name and block print for your company's name and address. If the information you're sending contains facts about an upswing in the real estate market, you may want to write on the front of the envelope "Good news enclosed". Send these colored envelopes out once a month, and follow up the next week with a personal call. I'm sure you'll get your clients' attention with your "color campaign", and it certainly will give you something to talk about with them when you make the follow-up call.

Develop a "look" for all your personal promotion, stationery, flyers, postcards, ads and thank-you notes. Use the same colors and format so clients and new customers will begin to recognize you.

Create a slogan for your personal promotion. Look on the internet at other REALTOR^® sites. You'll get plenty of ideas.

Get your name in the paper. It doesn't have to be real estate related. Have you volunteered for something, gone to the DAR Convention in Dover, attended some special function? Write a press release. If you can submit your picture with the press release, all the better.

If you haven't started to create an internet presence, now is the time to begin. Statistics show that new clients, whom you don't know and who have not yet selected a REALTOR^®, start their search on the internet. Websites, blogs, and social media avenues need to be worked into our Personal Promotion campaign.

So start planning, pick the ideas you like best, and we'll incorporate them into your Business Plan that you'll create in November.

 
See you next week!

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