Several months ago, my husband heard me talking on the telephone to a real estate friend. We talked about our office, what we had lined up for the weekend, what new programs were going on at the Board, and other "chit chat." When I hung up, my husband asked me, "Was that an RGA?" I looked and him and responded, "What's an RGA?" That's a Revenue Generating Activity. So every call that came in and every call that I made, he was there asking, "Is that an RGA?" When you hear it often enough, it eventually starts to sink in. It has now become a part of my daily routine. RGAs have also led to a kind of consistency in my schedule. Now that I am focused on every activity I do, I lay out a weekly schedule with activities that have a resounding "YES!" when I silently ask myself, "Is this an RGA?"

Here are some RGAs that you can work into your schedule:

1. Call your current clients on a weekly basis.
2. Follow up with leads accumulated during the week.
3. Read several chapters of a real estate book.
4. Schedule a real estate continuing education class.
5. Preview properties to increase your knowledge of the market.
6. Study market statistics.
7. Plan an Open House.
8. Send out an e-newsletter.
9. Put together a Listing Presentation program.
10. Update your Resume.
11. Put together a Marketing Program and commit it to writing for presentation to Sellers.
12. Do some real estate activity that is outside your comfort zone.
13. Analyze all of your real estate activities. Keep those that work, and get rid of those that don't.

Balance your business life with personal time. Don't forget to eat healthy and add a little exercise each day. Enjoy time with your family; say something nice to someone each day; cheer yourself on; and never stop smiling.

See you next week!

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